Jeffrey Modell Foundation

For over twenty years, the Jeffrey Modell Foundation has encouraged public awareness for Primary Immunodeficiency and the 10 Warning Signs of Primary Immunodeficiency through their “When I Grow Up” PSA campaign.

This new campaign encourages audiences to consider if their immune system is protecting them through an eye-catching design and a simple question, “Are You Protected?” The ad directs audiences to AreYouProtected.org which includes valuable information and resources for understanding Primary Immunodeficiency, its warning signs, and what to do if you are experiencing two or more of these warning signs. With this campaign the Jeffrey Modell Foundation aims to increase public awareness of Primary Immunodeficiency and accelerate earliest possible diagnosis for people living with Primary Immunodeficiency. Because with every diagnosis we give a person searching for answers the chance to live a full, healthy life.