World Wildlife Fund – "Nature Needs Us Now"

Nature Needs Us Now is World Wildlife Fund’s new PSA campaign reminding us that nature does more than surround us; it sustains us. From forests to coastlines, mountains to grasslands, nature provides the essentials of life: fresh water, clean air, food, medicines, and even the mental and physical benefits we get from spending time outdoors.

But this life-support system is under threat. Biodiversity is declining, ecosystems are shrinking, and climate impacts, from extreme heat to intense floods, are becoming more severe. When nature suffers, we all feel it.

It is only by all of us coming together, each playing a part in protecting nature and using its resources wisely, that we can ensure a thriving planet for all species – including our own. We need nature, and nature needs us now. Together, we can make the difference.