USDA

Synopsis
World population is growing and will likely reach 9 billion by the year 2050. Every day, through development and degradation, we lose more of the farmland we need to grow our food. Across the globe, water and other resources are becoming increasingly scarce. And extreme weather events like flooding and drought are adding to our food production challenges.
But there’s a secret that might just help us meet those challenges. That secret, believe it or not, is right under our feet.

Because of its potential to take carbon dioxide out of the atmosphere and store it in the ground, healthy soil represents a way to help reverse the negative impacts of greenhouse gases. Plus, healthy soil stores more water, which makes cropland more resilient to extreme weather events like droughts and floods.

But, for the most part, healthy soil’s transformative environmental and food production power has remained buried underground.

To change that, NRCS has developed a series of 15- and 30-second public service announcements to highlight the critical role healthy soil plays in our lives, on our planet and in our future.

Through these messages, urban consumers will become more aware of the role soil health plays in their food, in their lives and in their future. And in rural areas, these PSAs will connect with actual farmers, ranchers and landowners who can adopt soil health management systems – which is good for the farm, the farmer’s bottom line and for our future.

Campaign Website
https://www.nrcs.usda.gov/wps/portal/nrcs/site/national/home/

Public Service Agency:
GoodWill Communications